The Ten Commandments of Keyword Selection - Keyword Selection
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Now, we set up our selection of 30 keywords, with the amount of competition and the number of searches on a spread sheet. Apply the following formula to each of the keywords to calculate an index which you'll write next to the corresponding keyword.
The Index = 50*(X+Y)
Where,
X= (No: of Search for the particular keyword)/(Maximum number of Search in the list)
Y=1 – (Competition for the particular keyword)/(Maximum Competition in the list)
Just set the formula in a Excel sheet, and you won't have to take much trouble.
Now we sort the list in descending order by the value of the index. Trim this list to a maximum of 15 keywords with the highest index.
Here I must emphasize a very important point. Don’t always search for keywords with high traffic and less competition alone. Always discriminate first on the relevance to your site, not potential traffic. Remember what we observed at the beginning: less traffic that buys more product is often better than more traffic that buys far less product.
Let us assume that a person wants to buy a television. Read the mind of your clients. What does he search for? Imagine that he searches using the keyword "television." The result would be mostly a list of websites featuring major television companies. He may be confused and mostly want to buy a television from a shop near his own geographical location. So next he might search using a keyword phrase with "television" and his geographical location. This time, there is a very good chance that he will find the website of a local shop from where he buys the television. Add such keywords to the top of the list.
Next, find out the spelling mistakes people make. Don’t forget the words which people use to represent the same object in different regions of the world--for example, a "sweater" in the United States is a "jumper" in the United Kingdom. Also ask each of your friends to tell you a few words that they would use to search if they were to buy the products you're trying to promote on your site. List the additional keywords, and include them in appropriate positions in our previous list. Now we have a list of approximately 25-30 keywords.
If you have competitors, then find out the keywords that have been used in the highest ranked website. Check if you have missed any; I bet you haven’t. In case you have missed, add those words also to your list.
You'll find Wordtracker very helpful in all of these tasks. Beginners would find it a very helpful tool for the tasks I described above. But it would be nice if you know the basics before you use any tool, because it gives an insight into what is really happening. Also, no tool is perfect. So whatever you do, don’t forget to apply your intelligence and common sense.
Next: Keyword Placement >>
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