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CHOOSING KEYWORDS

The Hard Line Keyword Sales Pitch
By: Jessica Michaels
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 17
    2007-06-13

    Table of Contents:
  • The Hard Line Keyword Sales Pitch
  • The Ask for the Sale Keyword Link
  • Contextually Linking our Keywords
  • Pulling Our Keyword Sales Page Together

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    The Hard Line Keyword Sales Pitch - Pulling Our Keyword Sales Page Together


    (Page 4 of 4 )

    Using one keyword phrase, we have developed a keyword rich page that focuses on sales for one product. Every element, from header to footer and text in between courts the search engine robot, while satisfying the human visitor.

    We have eliminated any tendency to send the customer away from our page and into the arms of another bat house salesman, while offering useful information in the form of articles and sources for bat info to our customer. At the same time we satisfy link hungry search algorithms with links to stories, articles or groups directly related to our keyword.

    Most important, we have used the text on our page to give the consumer what they really want - information about the product, our company, how to order and information about the guarantee (an important secondary keyword).

    When we're on the Internet to sell, we want to make that sale as easy as possible for the serious customer. Serious customers are those who want to buy now. Their time is precious. They already know what they want or need, and are simply looking for the best and most convenient place to get that item.

    For this customer, our to-the-point, keyword focused web, will not only deliver what they want, but will alleviate their frustration in finding that special product.

    Remember that the true goal of search optimization and marketing is to match a searcher with a web site that features the item for which they are searching. How better to realize this goal than to take the hard-line approach to keyword optimizing your sales web sites? Help your business by helping your customer with a keyword aggressive web site.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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