The Hard Line Keyword Sales Pitch - Contextually Linking our Keywords
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In each paragraph, create contextual links to pages that give more detail, or to our order page. We won't link to anything that is not directly related to the sale. Not to other products we have to offer, or to other interesting pages about bats on our website.
If we also sell bat house cleaner, we are going to avoid the temptation to tack on a sales pitch for bat house cleaner on our bat house sales page.
It is more aggressive to create a home page with links to our various products, or to create a thank you page after the sale with reference to the bat house cleaner and other products. If using the thank you page, we also want to tell the customer to save the page for verification of the sale. That way, they will see the add-on, keyword rich sales pitches any time they check the information for the guarantee period, or if they want to buy another bat house.
To increase keyword prevalence on our page, we will include links to bat sites. For this area we can afford to be altruistic. We can use links to bat societies; bat farms, an article on Wikipedia, to Ask.com, anywhere that relates to bats as a whole.
We do not want to include links to our competition anywhere on this page. If a sale is going to be made, we want that sale made on our web. Remember to make links open in a new window.
The website footer is a perfect place to reinforce our keyword rich links to important parts of the web, like the product page and the order page, or a coupon page. A link to the guarantee is also good here. Don't forget a link to reload the page or to go to the top. Again, all of these links should be named to reflect the keyword and have tags filled with the keyword phrase.
Next: Pulling Our Keyword Sales Page Together >>
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