The Hard Line Keyword Sales Pitch - The Ask for the Sale Keyword Link
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You will often see images used as order links on web pages. While they are pretty, we want to create an ORDER link that is populated by our keywords. We are opting to use text over an image because we want the words to draw the human eye, as well as the search engine robot's eye.
In addition, many of the sites returned in top search engine results may be bat related sites and not have bat houses for sale at all. Because of the placement and wording of this order link, the keywords it contains will most likely show up in the short description of the site. For the surfer who already knows they want to buy a bat house, this is a way to encourage that customer to select our site from among the other ten listed on the result page.
In the example shown below, we may also get delivery information and the guarantee wording listed in the description.
For our bat house, we can use:
Bat House Orders Here
Below you will see what the link will look like to the search engine's robot. Notice the keywords highlighted in brown.
<a title="Bat house orders click here. Delivery in 7 days. 30 day Money Back Guarantee." style="color: blue; text-decoration: underline; text-underline: single" href="http://www.bathouse.com/order.html">
Bat House Orders Here</a>
Place this link in at least the following spaces on the web page:
Side navigation links
Top navigation links
Footer navigation links
In the first paragraph of text
After the final paragraph
- Sample Page Top -
- Sample Page Bottom -
Text and Keyword for Aggressive Sales
We are not going to talk about psychological sales techniques and using certain triggers to get customers to buy. If we did not have a strong product, with a market already defined, we may have had to use those methods. As it is, our product's market is set, so our job is to convince the customer that our web is the best place to buy, not to convince them they need the product.
To do that, we are going to take the high road and use a writing style that funnels our visitor through the information they want to see and then to the sale. Instead of relying on sales method, we'll rely on our information, and the strategic placement and use of keywords to close our sale.
The text will be specific, using five keyword strong paragraphs.
Paragraph one will introduce the product briefly.
The first sentence will start with Bat house and describe the use.
Sentence two will tell the product's rating from good to best, and cite the source of the rating if there is one.
The third sentence states your delivery policy and guarantee.
The fourth sentence tells why your company is worthy of buying from.
The last sentence covers the order procedure.
These are sentences that introduce, not give detail. We want to allow the person who already knows they want to buy to get on with it and not make them wade through a sales pitch. There is no sense in wasting their time. For the customer who wants to make sure this is the right place to buy, or that we have the product they are looking for, we are going to outline what we have and what we can do in this paragraph.
In the remainder of the text that comes after paragraph one, take the time to expound on what is said in the introduction. In fact, the other paragraphs on this page are defined by the sentences in the first.
Paragraph one is the introduction
Paragraph two will tell about the product's rating
Paragraph three tells the delivery policy and guarantee
Paragraph four tells a bit about our company and why we are the best source for supply of bat houses.
Paragraph five gives details about how to order, and is followed by the text order link as discussed above.
Each paragraph states the keyword as the first words of the first sentence. We aren't forced to use the keyword in the body of each paragraph after the first sentence, but probably will, simply because it is most descriptive of the product.
Next: Contextually Linking our Keywords >>
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