The Google Keyword Tool: a Closer Look

Google recently updated their Google AdWords Keyword Tool to incorporate a lot of new features which can help save a lot of time in doing keyword analysis for search engine optimization. Keep reading for a closer look at what you can now do with this versatile tool.

The Google Keyword tool is free, so if you know the tricks and techniques for getting the most out of this free tool, you will never need to buy keyword research/analysis software.

The objective of this article is to analyze the new tool in terms of what it can offer and how it can solve many of the keyword analysis-related problems in search engine optimization.

Finding Competitive and Easy Keywords in a Targeted Niche

Say you have a potential client who owns a business website in a specific niche. Your client has asked you for suggestions for some good keywords to target. With the old keyword research tool, it would be a bit difficult and time consuming to do this, because the keyword to be inputted on the tool depends on the user entry. Also, the user needs to guess the keywords that belong to that niche. An alternative way in the old school is to use third-party tools to generate long lists of keywords belonging to the niche, and then input these keywords into the Google keyword tool — a complex and time-consuming process.

But with the latest release of Google Keyword Tool, it’s a breeze to start analyzing profitable and easy keywords in your selected niche. Simply follow the steps listed below.

Step 1. Go to the new Google Keyword tool. The easiest URL to remember is this: However, as of the time this article was written, this URL is 302 redirected to the New Keyword Tool URLs.

Step 2. Enter the captcha.

Step 3. The new Google keyword tool should look like this:


{mospagebreak title=Finding Keywords: an Example}

Suppose you have a health and nutrition website and you would like to research easy but medium competitive keywords to target. Your geographical target location is worldwide for this example.

Step 4. Expand "Advanced Options."

Step 5. Under "Location and Languages," select "All Countries" and under "Language" select "English."

Step 6. Select "All Keyword ideas."

Step 7. Under "All Categories," expand "Health."

Step 8. Click "Nutrition & Dieting."

Step 9. The keyword tool will show the complete list of keyword ideas in a table format.

Step 10. Find "Match types," uncheck "Broad" and check "Exact." An exact match will reveal an accurate number of searches using that exact keyword.

Step 11. Google first shows the competitive and high search volume keywords in your niche; however, you can click the "Global Monthly Searches" column to sort from lowest to highest. This will give you the easiest keywords to target in your selected niche.

So if you are aiming for competitive keywords, you can target "diabetic diet," or if you are aiming for easier keywords in the "Health and Nutrition" niche, you can start your targeting with "diabetes food plan."

{mospagebreak title=Expand Keyword Ideas and Filter According to Difficulty}

In the latest Google keyword tool, not only can the user get expanded keyword ideas, but keywords can be filtered quickly according to difficulty.

Suppose you are starting a PHP developer site and you are researching keywords to target on the blog’s front page. Since you have run out of keyword ideas, you are looking for ways to expand your list of keyword ideas around the central keyword "PHP Developer." Let’s use the latest Google keyword tool to do this type of keyword analysis.

Step1. Go to Google Keyword tool.

Step 2. In the "Word or phrase (one per line)" text box, enter your main keyword, PHP Developer.

Step 3. Expand "Advanced Options."

Step 4. Under "Locations and Languages," click "All Countries" (this assumes your blog is targeting the entire world and not just one geographical location).

Step5. To allow the Google keyword tool to provide a maximum list of keyword ideas, select "All Keyword Ideas" under the "Show results for" section.

Step 6. Now to filter the keywords according to difficulty, you will need to use the new "Filter Keywords" feature. To allow the Google keyword tool to return an easy list of keywords, but with reasonable search volumes, set the following:

Global Monthly Searches >= 100 (suppose this search volume is enough for your blog to generate income, but you can change this to a much higher search volume value).

Competition >= Medium (you can also try setting this to Low, to really see easier keywords, but if "Low" comes back blank, you can set "Competition" to "Medium").

Before pressing "Search," the inputted parameters on the Google Keyword tool should look like this:


Step 7. Click the "Search" button.

Step 8. To get the most accurate search volume results for your exact targeted keywords, uncheck "Broad" under "Match types" and check "Exact."

Step 9. The Google keyword tool automatically filters keywords and only returns those that are within your specifications:

Step 10. Finally, click "Global Monthly Searches," so that it can sort from the highest to the lowest.

The result of this analysis is shown below:



So if you are looking for easy and manageable keywords to target for your PHP developer blog, you can include either "web php development," "php developer tool," and so forth in your final list of targeted keywords.

{mospagebreak title=Quickly Research Related Keywords to Target in a Specific URL}

Aside from filtering keywords according to difficulty, which is important, any keyword researcher can also quickly generate a list of good keywords to target  from a specific URL. This is useful for SEO purposes, particularly if you do not know which keywords can be good to target from a specific URL, like the home page.

Suppose a certain client provides you a URL of their website home page, and he/she needs an expanded list of easy and difficult keywords to target with exact search volumes if the website targets the UK.

Let the URL be:

Step 1. Go to

Step 2. Under "Find Keywords," enter the complete website URL, including the opening "http://" under the "Website" text box.

Step 3. Expand "Advanced Options."

Step 4. Under "Locations and languages," select "United Kingdom."

Step 5. Select "All keyword ideas" under "Show results for."

Step 6. Since the client is interested in seeing the complete list of difficult and easy keywords related to the home page, you do not need to set the "Filter Keywords" function; just click "Search."

Step 7. Under "Match Types," uncheck "Broad" and check "Exact."

Step 8. To sort from the most difficult (highest search volumes) to easiest keywords (low search volumes), click "Global Monthly Searches."

Step 9. The top three most difficult keywords to target are:

a. web hosting

b. web design

c. website design

And the three easiest keywords (at the bottom of the list) are:

a. PHP Source Encoder

b. PHP Convert to MP3

c. PHP Web ide

All those keywords are relevant to the home page URL. So in this case, depending on the authority, age and trust of the website, if the website is just starting (new), the SEO might recommend easier phrases, such as "PHP Source Encoder."

Of course, as usual, you can export the data into a CSV/Spreadsheet format (by clicking the "Download" link) so you can do even more complex keyword analysis computations using the updated data from the latest Google Keyword tool.

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