On Page Keyword Density and Placement - Keyword Factors for Consideration

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Each search engine, from industry dominant Google, to Yahoo!, to MSN Search, to the various other search engines, has a different keyword calculation. Some search engines permit heavier keyword numbers and density on the page, while some like Google have much stricter allowable density levels. The placement of keywords in any number of locations on the page has different results in the various search engines as well.

Consideration must also be given to such additional on page keyword modifications as bolding, italic, and actual keyword type size used. Other factors include the use of page titles, and their relative importance to the various search engines, as keyword delivery vehicles. Consideration has to be given to the incoming link anchor text to a web page. Any linked off page content is, in fact, part of the receiving page's total content.

Taking into consideration both the placement and density of a web page's keywords will pay dividends for any website owner. Fortunately, keywords can be used in such a way as to propel a site higher in the search engine rankings. While there are certainly no magic formulas, a few common sense ideas will pay off for most web pages.

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