Locking In on Keywords - Searches vs. Results
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A technique you can use to find an excellent keyword search term is to compare how many searches there were for a keyword to how many search engine results there are in that keyword.
One way of doing this is by using a tool like the Overture Search Term Suggestion Tool, which you can use to search for your keyword search term. After entering the term, the tool will show you how many people have searched for your term in the last month. Note: the Overture Search Term Suggestion Tool only shows the statistics from their database, so these results should be used for estimation only.
For example, according to the Overture Search Term Suggestion Tool, "Bicycle" was searched for 111,000 times last month in Overture, and returns over 4.5 million results in Google. "Bicycle Tour," on the other hand, was searched for 120,000 times last month in Overture, and returns over 1.4 million results in Google.
What this example shows is that the keyword search term "Bicycle Tour" is searched for more often than "Bicycle," yet has less than a third of results. In other words, if you targeted the keyword search term "Bicycle" you would have less people searching for your keyword, but you would have three times the competition. Using the same technique, you can find out which search terms have the stiffest competition and which search terms are, in a sense, untapped.
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