You should now have a list of keywords that you want to rank well for in search engines. The next step is to place these keywords in the various locations throughout your page's code. Below is a listing in order of importance of the places to put your keywords.
1. Title Meta Tags (not more than 60 characters)
2. Anchor Text (incoming and internal)
3. Header Tag Content (i..e H1, H2, H3, H4, H5)
4. Title Tag in Anchor Tags
5. Bold/Italic Tag Content
6. Body Text on top, middle and bottom of page
7. Alt Tags in Pictures that are Links
8. URL/Filenames
8. Meta Keyword Description
9. Alt Tags in Pictures that are not Links
There are experts that might argue with the order of this list, and the order might change in the future. There are some items missing from this list. I will try to update the list regularly. The concept is to place keywords in these areas in order to optimize your site for your keyword list.
Keyword development is a time consuming process. It is a critical component to any SEOs job and has the potential to make or break a site's revenue. Keyword selection is thus an extremely important part of the overall SEO process. It is important to select the right keywords and use the right tools in your keyword development stage. It is then important to place these keywords throughout your site for the search engines to properly rank you based on their constantly changing algorithms.
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