Keyword Selection Strategy - Tools To Assist In Keyword Selection
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Too often we run into a wall and can't go beyond 10 or so keywords for the site. Lucky for us there are plenty of free and low cost tools available on the Internet to assist in the keyword development stage. We will first discuss the free tools, and then go over one tool that you need to pay a fee for.
Free tools:
Overture Search Term Suggestion Tool: http://inventory.overture.com/d/searchinventory/suggestion/
This is an excellent tool for locating new keywords and determining the frequency that Web searchers search for specific keywords. You simply type in your keyword or keyword phrase into the search box and hit enter. Overture then looks up all the data it has in its network for the past month and brings back your keyword and the number of times it was searched on for that month. It also suggests other keywords that might be good alternatives with their respective frequencies. The only draw back of this tool is that it only has data for the overture network. But that is a small drawback due to Overture's presence on the Internet.
Google Adwords Keyword Suggestions: https://adwords.google.com/select/tools.html
This tool is provided by Google to help advertisers determine the best keywords for their sites. This tool functions a lot like Overture's but does not display the frequency of searchers for each keyword. It does however provide a detailed listing of keyword suggestions based on the keyword you entered. And since Google is the most popular search engine, its list represents an accurate representation of data.
Search Engine Related Matches:
Many search engines and directories including Yahoo!, AltaVista, MSN, AllTheWeb contain keyword suggestions after you conduct a search. For example, lets do a search on "design". You will see that Yahoo! has the words "related" directly under the search box followed by related keywords. AltaVista has a section on the right that says "Refine your search with AltaVista Prisma", and a listing of similar keywords directly below. MSN Search has a box directly below the search box that says "narrow your searchÉ" followed by similar keywords. And AllTheWeb has, at the bottom of the page, "similar queries" section that displays four keywords that are similar to the one you searched on. This might have changed since this article was published, but most search engines will continue to offer this service.
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