Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless.
Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless. In this article we will cover the keyword selection process, tools available to assist you in selecting the right keywords, and how best to place keywords throughout your site.
In this article, the term keyword or keywords will be used often. For our purposes, the term keyword or keywords includes the term "keyword phrase" or "keyword phrases".
This article contains the following sections:
• Keyword Selection Process • Tools to Assist in Keyword Selection • Keyword Placement Strategy
Choosing Keywords 
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