Keyword Density: Frequently Asked Questions - Are keywords important in title tags?
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The use of keywords in title tags is a powerful placement of the page’s most important search terms. In title tags, the placement of keywords is important. The most important keywords should be placed at the beginning of the page title tag. As with all keywords, there is danger of keyword stuffing in the title tags themselves. Be sure to refrain from using any word more than three times in the title tag. A maximum of twice would be even safer to prevent triggering a keyword stuffing filter.
Does the keyword form make a difference?Keywords can be written as planned for the search engines. They can also be organized into desirable search phrases. Plural and singular forms of the words should also be utilized as many searchers will choose either one form or the other. Additional ways of writing keywords include adding -ed, -ing, or other related suffixes to reflect different searches.
Plural and singular forms of a keyword will often result in vastly different search results in Google, making it important that both forms of a keyword be part of the copy if well written content is the result. If different word variations become too difficult, and if the keyword is highly competitive, it’s preferable to create an entirely new page for each alternative form of the word, to concentrate the keyword power of the page.
Should different keywords be used in the on page copy?
It’s a good idea to use different keywords on the Web page. By doing so, the page could rank well for other searches, many of which might result in more traffic or sales than the originally targeted keyword or phrase. The different words also make the page more pleasant for visitors to read, greatly enhancing the site’s length of stays and sales conversion rates. In highly competitive situations, however, the best course of action is often to create separate Web pages for each different keyword or phrase.
What is the best way to write on page copy?
The best way to write Web page copy is in an easy to read format. The copy should flow freely, and lead the visitor either to convert to a customer, or to seek even more information from the website. Placing the sought after keywords in natural locations throughout the information, in the page headings, and title tags will enhance the page’s keyword value. It will also prevent keyword stuffing possibilities as the keywords are not all packed into the page’s informational or sales copy.
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