Integrating Your Keywords into Your Content - A Colorado Example
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As an example, let's say I run a Ski & Snowboard helicopter adventure service in Colorado and the keywords I want to target are snowboard helicopter service, Colorado snowboard adventure, and Colorado back country snowboarding.
Again, your keyword rich content should be targeted and should not go off on a tangent about some other topic, detracting focus from your targeted keywords.
After you write your first paragraph you should then write another sub heading followed by more keyword rich content. You entire page can look something like this:
The idea is to have at least 300 to 400 words on a page. You can insert even more words, but make sure that you maintain your focus on your target keyword throughout the page.
As I said before, when your write from an authority position or as an expert it can be easy to write or speak in general terms because you have such a high level of understanding or it's "your world." Go back and ensure that you make your general terms more specific. For instance, it's easy to put a link on your site or say to your visitors "our products" or "our service." Use specific terms, such as "our home improvement products" or "our helicopter snowboard service." Generic terms do not tell the search engines anything and visitors will not find you if you are not specific.
Next: Using CMS, WYSIWYG Editors, Flash, and Images >>
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