Increase Your AdSense Revenue Through Keyword Research - Third: use Google's AdWords keywords tool
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One of the most effective keyword research strategies I discovered is the hitting multiple birds with one stone technique. This can be done by researching just one keyword that could also contain variations of other juicy phrases relating to your content.
Use the Google AdWords keyword tool: https://adwords.google.com/select/KeywordToolExternal
Set it to "All Countries and Territories," type one main term in the box and unchecked "Use synonyms." Also, check " Don't show ideas for new keywords. I only want to see data about the keywords I entered ."
It should look like this screen shot below:
The requirement for this one keyword should be:
- It should have around 8,000 to 10,000 average monthly search volume in Google (set to all countries and territories). This ensures that the main keyword you are targeting has enough traffic for substantial Google AdSense income.
- This should be the best keyword among your selected main terms. Use the formula to calculate difficulty.
In relation to this, I have preferred a tool that will automatically select the best keywords to target for Google Ad sense. To use this tool:
- Download the Excel spreadsheet tool here: http://blog.360.yahoo.com/blog-nNv5JKEydKKD9OmfLBfY?p=4
- Enter data only in yellow cells. (A maximum of 20 main terms candidates are allowed).
- Gather Google's monthly average search volume for the keyword: https://adwords.google.com/select/KeywordToolExternal
- Gather Google's competing web pages data in http://www.google.com/. Look to the upper right of the search results, and find something like this phrase: Results 1 - 10 of about 1,000,000: This means the number of competing web pages is 1,000,000.
- There is a column in the Excel spreadsheet labeled: "Recommended Keywords in Google AdSense." The results are sorted from the most to least important. It is recommended that you to select only one for your campaign; it will contain other terms also.
Hitting multiple birds with one stone technique. If we target "How to write a novel," we are also targeting the more difficult phrases in the long term such as "write a novel" and "write novel." This means you only need to spot one term that contains more juicy terms for your site in the long run.
Fourth: marketing
You have now selected the best keywords to target for your Google AdSense campaign. Now what? You will have to start marketing your website. To start marketing your website for the best effect, I've provided a quick checklist below:
- Create accurate and descriptive title tags for your home page/blog front page. These should not be a duplicate of other pages. If you are using blogspot/Google blogger templates, I have written an article to help you create a search engine friendly blog.
- Promote your website in Digg, Stumble Upon, Delicious, Technorati, Blog catalog and YouTube (there are other good sites, but these are the recommended ones). These are social book marking sites from which you can attract readers of your blog. It will then earn natural back links that will help search engine rankings.
- If your blog has enough articles and readership (followers), you can start offering partnerships with related communities. Find out what is lacking in their websites and see if your blog can offer a possible solution. Contact them by commenting in their site or using a form, then ask them to review your site; if they find your blog/site useful, they will link to it.
Here are some other important things to note: if anyone would like to link to your site, always have a link code in your blog so that they can copy and paste it directly to their site such as: <a href="http://www.thisisyoursamplesite.biz">How to write a novel</a>. Always use the keywords in the anchor text to help Google associate your site with your main targeted term.
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