Increase Your AdSense Revenue Through Keyword Research - Second: understand your content
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You cannot research keywords properly if you do not understand your content. To be able to understand your content so that it will be loved by search engines, keep in mind the following tips:
- Do not ever copy content from other sources. This will make your blog or website less trusted in the eyes of search engines. If you really need to copy someone else's content, ask permission from the source and include a link to the original page. This ensures the original page will get more credit than yours.
- Write your own copy and always think of helping visitors with your content. Ask this: "How can this content be helpful to my visitors?" For your home page, include your most important services or topics that you are very interested in writing about -- or, in other words "What is my blog all about?"
For the inner pages, write copy on a continual basis (for example, adding two posts per month maybe). This copy should answer visitors' questions, such as "What other interesting things do you have in your blog?" This is where you blog your favorite and specific sub-topics of the home page main topic.
- Do not spam keywords. This is not the time to select keywords, if you are writing your content, do not ever think of putting in too many occurrences of your keywords just to rank in the search engines. Keyword spamming is a big mistake.
Finally, once you have your own content, it is time to structure it to your website for maximum traffic. Below are the quick suggestions:
Main terms: Home page
Secondary terms: Inner pages or categories
Long tail terms: Inner pages or categories
Your home page content is where you will emphasize your main terms. You should not have more than three main terms for the home page. One is ideal. Analyze your home page content and then do a brainstorming session to list the three most relevant main terms. For example, if you have a website that teaches novel writing, a good main term to target is "how to write a novel" (one is enough)
For other pages, apply the same concept. Do not forget the important rules in SEO: include keywords in title tags and in your content. It is hard to rank if you do not have an exact match for "How to write a novel" in your title and in the content.
Next: Third: use Google's AdWords keywords tool >>
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