Choosing Keywords
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CHOOSING KEYWORDS

Get Top SEO Rankings
By: Andrew Williams
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 19
    2004-03-10

    Table of Contents:
  • Get Top SEO Rankings
  • Hypothetical Case Study:Web Page About Carp Fishing
  • Other Keyword Suggestion Tools: Good Keywords
  • Other Keyword Suggestion Tools: Nichefinder
  • Other Keyword Suggestion Tools: Wordtracker
  • Using Keyword Tools (in Our Sample)
  • So We Have a List of Keywords, What Next?

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    Get Top SEO Rankings - So We Have a List of Keywords, What Next?


    (Page 7 of 7 )



    I would like to suggest that you chose 3 or 4 different but related keywords to use on each of your web pages. I would probably look at the list above and choose these for a web page about carp fishing baits:

    carp fishing tips
    carp fishing bait
    carp fishing baits
    carp fishing bait recipes

    "Carp fishing baits" would be my primary keyword for this page as it encompasses all that this web page is referring to. The primary keyword is the keyword I mainly optimize my web page for. "Tips" and "recipes" would be secondary keywords that I use within my page, to try to capture search engine traffic looking for these words also.

    These secondary keywords can help increase the potential audience of your page by capturing visitors who use them in their search. It is always a good idea to use several secondary keywords or synonyms of the main phrase.

    In general, you want to choose highly relevant keywords with a high number of searches and a low number of competing web sites.

    Let me finish this chapter with a true story: Last year I carried out keyword research for a web page of mine about pheromones. I was going to send my traffic to a merchants site and get commission on any sale generated. Using the Overture tool, I found 4 or 5 terms with reportedly 47000+ searches in recent weeks--and that is just on Overture! I thought, "Hey, great!" Should be several times this many searches originating from Google. I created a couple of pages and optimized them. I got the number one position on MSN, and later, number one on Google, too, for some of my chosen terms. I could see the money in front of my eyes. Two days later, I had received only 6 visitors. I was heart broken. My millions were melting away before my eyes! I checked on WordTracker and found that in the last month, there had only been 41 searches for my main keyword!

    Want to know which is my favorite keyword search tool?

    Great Resources Software

    Good Keywords – free keyword tool
    Nichefinder – More advanced keyword tool
    Nichefinder Results Analyzer – Make sense of the Nichefinder results
    Overture Suggestion Tool – The keyword suggestion tool that is used by Good Keywords & Nichefinder for search data
    WordTracker – The keyword tool of choice for professionals Free Reports
    Sitemaps – This Missing Link of Search Engine Optimization. This report should persuade you that you do need to create a sitemap. It also tells you how to do it properly.
    ezSEO Newsletter - Tips and advice on getting top listings.


    Did you like this report?

    This article on Niche Keyword Research is actually chapter one of an exciting new Search Engine Optimization eBook. In the book, you will find out what to do with your keywords when you have found them.

    After taking you by the hand to optimise your web pages for the search engines, the book then takes a good hard look at two factors which are perhaps the most important today for good rankings in the search engine: Page Rank & Link reputation. For more information on this must have resource, visit here.

     


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

     

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