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CHOOSING KEYWORDS

Get Top SEO Rankings
By: Andrew Williams
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 19
    2004-03-10

    Table of Contents:
  • Get Top SEO Rankings
  • Hypothetical Case Study:Web Page About Carp Fishing
  • Other Keyword Suggestion Tools: Good Keywords
  • Other Keyword Suggestion Tools: Nichefinder
  • Other Keyword Suggestion Tools: Wordtracker
  • Using Keyword Tools (in Our Sample)
  • So We Have a List of Keywords, What Next?

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    Get Top SEO Rankings - Other Keyword Suggestion Tools: Nichefinder


    (Page 4 of 7 )

    For an overview of Nichefinder, and my opinions on this software, read my review at http://ez-search-engine-optimization.com/reviews/keyword-research/nichefinder.htm

    The same query 'carp fishing' in Nichefinder produced these results:

    KEI

    DtoS

    Supp(R)

    Sem(R)

    Keyword Phrase

    8836

    94

    1

    94

    bait carp fishing recipe

    4930

    28.67

    6

    172

    bow carp fishing

    380

    3.25

    36

    117

    canada carp fishing

    2880

    17.89

    9

    161

    canada carp fishing

    1877

    14.44

    9

    130

    canada carp fishing in

    486

    0.1

    50800

    4969

    canada carp fishing holiday in

    1740

    3.81

    120

    457

    canada carp fishing in

    224

    0.57

    695

    395

    carp fishing

    538

    2.63

    78

    205

    carp fishing and bait

    1537

    6.63

    35

    232

    carp fishing france in

    136

    0.51

    533

    270

    carp fishing holiday

    441

    7

    9

    63

    carp fishing ontario

    100

    0.91

    121

    110

    carp fishing rig

    19

    0.05

    6800

    360

    carp fishing tackle

    150

    0.99

    152

    151

    carp fishing tackle uk

    1948

    4.46

    98

    537

    carp fishing tip

    81

    0.27

    1130

    304

    carp fishing uk

    2304

    16

    9

    144

    carp fishing usa

    5

    0.05

    21200

    350

    fly fishing for carp

    The output above was produced using the Nichefinder Results Analyzer (see resources at the end of this section). This tool can clean up the results and make them easier to interpret than Nichefinder itself.

    Key to Column Headers

    • KEI (Keyword Effectiveness Index) - This value is not provided by Nichefinder, but the Nichefinder Results Analyzer will calculate it for you. KEI is based on a calculation devised by Sumantra Roy, to indicate the potential or profitability of a keyword. The higher the value the better the keyword. Typically values above 10 are worth considering. For more information on KEI, see http://www.wordtracker.com/help/keihelp.html

    • DtoS - the demand to supply ratio

    • Supp(R) - the number of competing sites. The (R) refers to Raw. Nichefinder displays its results as both raw and nice, where raw is the actual number, and nice is a simplified number. Personally I like to have the raw numbers as they show how many people are searching for a keyword.

      The good thing about the Nichefinder Results Analyzer is that you can import any of the Nichefinder results into it, and only output the values you want to see.

    • Dem(R) - the number of searches in the last few weeks. Notice demand figures for Nichefinder are the same as for Good Keywords. Not totally reliable, but a good indicator. Nichefinder on the whole is a much better and detailed analyzer than Good Keywords in my opinion for the extra data it provides.

    Nichefinder Resources

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