Having a well-optimized site is not only appearing in the top five results of every search engine on the market for your domain name. An important consideration is the amount of searches conducted relevant to your market that return your domain name each and every time someone asks for it. Internet search engines rely on users searching on their terms, not the parameters programmers or marketers define. The weakness in this practice is the end users themselves, and we can rely on that end user to make mistakes. All the optimizer can do is try and account for the probable mistakes the user will make.
The theory of Search Engine Optimization is the quest to guarantee that every person looking for your site will be able to find it. Internet search engines tend towards the Draconian when it comes to the interpretation of these search strings, leading to a rather austere list of results. By incorporating the elements of common mistakes into the fold, you can add an aspect of fault tolerance to your search results and ensure that every potential visitor to your site can find their way to the destination you have created for them.
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