Fault Tolerant Keywords: Incorporating the Unusual

KeywordsSEO is a method for fallible creatures to find your infallible Web site, so incorporating common spelling mistakes into your keywords can be an effective method to get even the dimmest bulbs to find their way to your site. Find out how you can make searching for your site idiot-proof.

SEO is a method for fallible creatures to find your infallible Web site, so incorporating common spelling mistakes into your keywords can be an effective method to get even the dimmest bulbs to find their way to your site.


How many times have you heard anyone complain about their lack of spelling talent’ It happens often enough, and people generally laugh it off. What isn’t so funny is when these same people struggle to locate your home page. Search engines like Google try their best to overcome this by suggesting what it thinks are the most likely words a novice hunting and pecking their way through the Internet is trying to enter. But why leave it up to the search engine to decide what these folks are after when you can do it for them’
Having a well-optimized site is not only appearing in the top five results of every search engine on the market for your domain name. An important consideration is the amount of searches conducted relevant to your market that return your domain name each and every time someone asks for it. Internet search engines rely on users searching on their terms, not the parameters programmers or marketers define. The weakness in this practice is the end users themselves, and we can rely on that end user to make mistakes. All the optimizer can do is try and account for the probable mistakes the user will make.


The theory of Search Engine Optimization is the quest to guarantee that every person looking for your site will be able to find it. Internet search engines tend towards the Draconian when it comes to the interpretation of these search strings, leading to a rather austere list of results. By incorporating the elements of common mistakes into the fold, you can add an aspect of fault tolerance to your search results and ensure that every potential visitor to your site can find their way to the destination you have created for them.

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