Encourage Conversion: More Advanced Keyword Research Strategies - Keyword Research Tools for Deep Research
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We already mentioned Google Keyword Tool, Wordtracker and Keyword Discovery in the last article, so we’re not going to give you a lot of detail about them here.
SEO Book Keyword Research Tool – Based on the Wordtracker database, it offers a lot of hip features. The SEO book tool lists daily estimates for Yahoo, Google and MSN. It also has direct links to Yahoo Suggest, Google Trends, Google Traffic Estimator, Google Suggest, Google Insights, a Technocrati blog search, and much more.
Google Trends – See traffic trends for keywords and websites over different periods of time.
Google Suggest – Now a default feature on Google for the .com domain, it can give you some top level keyword ideas.
Adcenter Keyword Forecast – This tool from Microsoft is designed to predict demographic distribution of keywords. Microsoft has an immense amount of Hotmail and Live mail data. Don’t put too much trust in it, though.
Adcenter Keyword Mutation – Some real wise guy at Microsoft decided to start calling misspelled keywords “mutated.” Go figure.
Adcenter Keyword Group Detection – This tool offers a nice line up of related keywords.
Wordze – This is another cool keyword research tool. You need an account to play with it.
Dependency-based Word Similarity – This tool helps you spot related and similar keywords.
Google Sets – Lets you create keyword sets based on the keywords you enter.
Quintura – This site shows you the semantic relationship between keywords. Useful in SEO copy writing.
Ebay Research Labs – Shows you keywords that are hot and not hot on eBay. Enter a keyword and eBay will create a list dynamically.
Google Hot Trends – Shows you the hottest searches on Google. Updated frequently.
Yahoo Buzz – Similar to the previous tool, shows you the hottest searches on Yahoo.
Typo Generator – Lets you create a list of misspelled keywords.
Excel Keyword Plugin – This is a very cool extension from Microsoft (but it only works with Office 2007). Select a keyword list, then select the ad editor to get search volume and pricing estimates from Microsoft. The data is limited to ad center.
Conclusion
Before diving right into search engine optimization, do the research! You may know the keywords approximately, but you are stuck with the keywords you select for a long time. Keywords affect everything in an SEO campaign, from page titles to links!
Once you select the keywords, you’ll usually spend the next several months working with those keywords. Spend a day or even several days ensuring those keywords will give you the bottom line results you want, because it’s the element that matters. If you skip this step, you’re building your campaign without knowing the real profit potential of the market.
Organize keywords into top level sections, then research using the top level words. Drop the crap and combine closely-related terms on single pages… Once you invest this much effort in finding keywords, you’ll extract phrases required to dominate your niche on search engines.
By doing this kind of research, you will achieve not only top rankings, which are not always guaranteed to bring in money, but you'll also achieve your business goals and bottom line numbers. You will attract not only traffic, but customers who share their credit card numbers, pick up a phone and call, fill out forms or download your demos.
Read “Keyword Research and Selection” for more tips.
Good Luck!
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