Encourage Conversion: More Advanced Keyword Research Strategies - Organizing and Targeting Several Keywords Per Page
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Most optimizers skip this stage either because they have developed intuitive skills and do it on auto pilot or because they don’t know about it. This stage can make a large difference to your end results.
The previous stages were about identifying the right terms and filtering the results to get rid of useless and non-converting keywords. This stage actually maps content structure and affects the optimization of pages.
Identify Pages: The first step is to identify your pages. Look through the content that you have, and consider the pages that will be changed and modified.
Cross-compare your keyword list with these pages and make decisions as to which pages will target which keywords. Sometimes there’s simply not enough pages to target all of the keywords. Sometimes pages just aren’t suitable – but don’t worry, that’s where new content comes in.
Group Top Level Keywords with Other Search Terms: As with the previous step, your top level key phrases should be grouped together with related search phrases. Find search phrases closely related to the top level phrases and put them together.
Be careful about key phrases you group together. You don’t want the “romantic roses” and “cheap roses” being on the same page, while “romantic roses” and “elegant roses” work well together. When grouping keywords, make sure you find very related phrases, without spreading out too much. Fitting two keywords that are not very related onto one page complicates link building and looks weird from the user's perspective.
There’s also the copy writing to keep in mind, which should look natural with the keywords you want.
Some keyword optimization tips to keep in mind:
Don’t use misspellings.
Do not put singular and plural versions of the keyword. Those tend to have vast differences in search volume.
Use related keywords on one page.
When looking at your competitors, look at their back link profile to get a feel for the time and money required to achieve and surpass their results.
You can also use outside SEO firms to do keyword research and then cross compare results. Be sure to select leaders, since many companies have a loose approach towards keyword research.
Use both broad and narrow terms in your list for top level phrases.
Watch for seasonal factors that may affect keyword effectiveness. Observe seasonal change with Google Trends.
Use Give me Back My Google to see search results without competition.
Next: Keyword Research Tools for Deep Research >>
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