Encourage Conversion: More Advanced Keyword Research Strategies - Keywords That Convert Best
(Page 2 of 4 )
After you group top-level keywords and corresponding search terms, it’s time to sort through the mess and leave out search terms that don’t deliver value. Sort through the list and delete any key phrases that are unrelated or plain rubbish; also delete those with very low search volume. If you have doubts about particular key phrase, leave it in and come back later.
Your goal during this stage is to leave keywords that are likely to attract visitors to your site and deliver sales. Generic terms can get a lot of traffic, but few sales; or they may deliver sales, but not enough to cover heavy SEO investments.
Though longer keywords are not searched as often as the one-word generic ones, they are easier to rank for and usually deliver more sales to the bottom line.
When a searcher types exactly what he is looking for into the search box, he is in a much better position to buy from you.
Informational Queries
Those are queries that don’t necessarily deliver sales, but help people at earlier stages of the buying process. They may start with “how” and “what" questions or use suggestive phrases that imply a question.
Sometimes competitive niches are overly cluttered with offers, pitches and affiliates trying to sell products and services on every click. It can get hard to find quality advice and content. This can be your opportunity. If all that your competitors do is sell, you can take another position and help customers buy better. They will appreciate you, and consider you above the rest when it comes the actual sale. You’ll be surprised by how many niches are bleeding for quality material. The challenge is in developing truly editorial content and then ranking a website above competitors.
Optimizing for this traffic will bring very low conversion rates, but it will arm you with quality content. You can create a section dedicated to such topics as “how to,” “reviews” and comparisons.
Next: Organizing and Targeting Several Keywords Per Page >>
More Choosing Keywords Articles
More By Ivan Strouchliak
