Effective Keyword Choice Strategy and Useful Tools - The SEO Strategy
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Once the keyword research has been carried out, there should be a list of relevant and powerful words to add to the site content. The research must be done thoroughly to establish what keywords will drive web surfers to a site. Start with a list of words commonly used by web surfers. The strategy is about becoming known on the web, bringing the site to the web surfers so they become visitors and, in turn, customers.
It is worth checking what sites are found through the most popular words. Why are the keywords bringing up this list and what are the visitors buying from that site or reading? From this, a developing plan of action will emerge showing where potential customers are going. This will generate a plan to drive traffic to a site on a regular basis. Bear in mind that whether or not the site sells services or products or just information, it is the content that people will want to see and the reason why retention will occur by keeping those visitors coming back for more.
Check the results from top engines like Yahoo and Google in selected keywords. Scrutinize competitor sites. What do they possess that attracts their customers? Take a look at the <meta> tags in the source code of the site as they will show what keywords attracted the traffic generated.
Take a look at the SEO tools right here on SEO Chat on the left hand side. There are various tools of interest here to help with SEO optimization. The Adsense calculator is a great way to estimate potential earnings. Even better, if the page impressions and cost per click is already known, a projected earnings forecast can be calculated. This is a great tool for this task. Read about the Adsense program at http://google.adsense.com. Google pays those enrolled in the program for displaying ads on their site that are relevant to the site's content. This is a strong way to drive potential traffic.
The Google Keywords tool is a good starting point when evaluating the strength of a chosen keyword. Use the tool to provide keywords relevant to the key term entered. The popularity of that keyword will be evident and the choices can be taken forward. Additionally, the Overture Keywords tool should be used in tandem for best results. The Robots.txt generator will help the creation of a file that can be configured to block pages from search engines that you desire to hide. While using the search engines to evaluate what keywords are the most popular, try comparing the results of Yahoo to Google with the Google VS Yahoo tool.
Question the keywords. Are they words that would be used to find the site being promoted? Another little trick is to deliberately misspell words in the keyword list for the <meta> tags as there are some pretty horrendous spellers out there e.g. mobile could also be written as mobil.
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