Effective Keyword Choice Strategy and Useful Tools - How to Choose the Best Keywords
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First, think about the theme of the site and write down the most popular words that come to mind. Ensure they are words that are likely to be used in finding the site's content. Remember what was mentioned previously about targeted and generalized keywords. Make a list of both types; go over the site content, read it carefully.
Using whatever web design software is necessary, bold the words found or underline them and work out the keyword density for each for the top four or five keywords. This assumes that the content has been written and SEO optimization is now required. If the content is yet to be written, just be conscious from the start of the placement of the keywords chosen.
When compiling the list of keywords, bear in mind what will be sought on search engines by the target audience. The focus of the site should revolve around the keywords, not the other way round. Knowing the target audience will enable some instant keyword choices. Try some searches on Yahoo using the keywords and also other key phrases. See what is found and make notes of the top keywords leading to similar sites.
Don't worry about absolute accuracy at this point. Reviews of some great SEO tools will follow to help the process of developing an effective SEO plan. The initial main factors to consider are:
Popular keywords related to the site theme.
Keywords should reflect the focus of the site's target audience.
Do the research first, and then move onto developing that killer SEO plan.
Choosing Keywords 
