Content is King - Links, Keyword Density,

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Links in the relevant content to other pages with relevant content greatly increases site ranking as well.  The best way to do this without loosing visitors is to create a resource on a subject.  To use the rocket science example, if you designed rockets you would not want to refer someone to a competitor, but you could provide links and information on the best rocket fuel to use, even though you have no interest in rocket fuel your self.  Because you are talking about a very similar subject the relevance goes up and so does you search engine ranking.  Don’t be shy to link to external sites; if you provide good content, people will come back. Make sure you operate a good linking strategy to achieve the best link popularity.  Make sure that the text you use for the link is relevant to the subject of the page it is linking too, for example use the title tag if possible.

The “Keyword Density” of your content is also taken into account and is a factor in assessing the relevance of a document.  Keyword density means what it sounds like, the density of the keywords in the document.  If the keyword is mentioned several times it is considered to be more relevant.  Many SEO’s suggest a keyword density of 4-10% i.e. 4-10 keywords in every 100.  Personally I feel that this is a little high and tend to err on the side of caution and go to the low end of this range. Don’t think that you can just repeat your keywords several times though; search engines will see this as Spam and could ban you from their index all together.

Keyword Proximity goes hand in hand with Keyword density and simply means how close your keywords are to the top of the document.  Search engines go on the thinking that if you are talking about a particular subject you are going to want to mention it fairly early on in your content.  For example if a keyword was mentioned only once at the bottom of the page it is unlikely that the page would score highly.

Lastly, make sure that what ever you do it is totally ethical and honest.  Phases come and go where unscrupulous SEO techniques will work, but these are soon squashed by the search engines, and only serve to give the industry a bad name in the long run.

To sum it all up:

1. Use a non-graphical browser to look at your site.  This gives you a better picture of what you are working with and more of an understanding of how search engines see pages.
   
   
2. Place your content as high up in the code as possible.
   
   
3. Link to other relevant pages using descriptive keyword rich text near the top of your content. This means you are creating a useful resource on a subject that people will want to view.
   
   
4. Pay attention to keyword density and proximity.
   
   
5. DON’T SPAM – if you’re not sure it is the right thing to do DON’T do it.

 

DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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