Advanced Keyword Research Strategies - Making Choices
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Using the above methods you'll find a lot of useless crap. Expect it.
As you research, there will be a lot of terms that look like top level terms, but turn out to have no real search volume. Just continue your research with keyword research tools. It's better to eliminate the crap than to miss the gold and find it when it's too late.
Here are some of the core terms for our online shoe store:
Your list may be a lot larger or way smaller, depending on the industry. Don't worry if it gets too big; there can never be too many terms.
Once you have finished compiling top level terms, it's time to decide which are going to be at the core of your business. There is a straightforward way to decide this. Look at the search volume for each top level term and select the one with the most searches. Keep in mind relevancy and the relationship of the term to your business. The point of top level terms is to be 100% relevant to your business goals and have the highest possible search volume.
Use Google Tool | WordTracker | Keyword Discovery to identify search volume. Cross compare to be sure.
Also consider profit factors. Running shoes may have a higher search volume, but high heel shoes may bring in more profit (that's just a guess, as an example).
Don't make a choice based on something that you don't offer at the moment. You may not offer it now because there's no demand coming your way, but once rankings are there, will you be able to supply the products/services in question? If the answer is yes, and dollar estimates look good, go for it.
Search Engine Keyword Phrases
Now that we have top level terms, we can combine them and create search terms. Search terms in this sense are combinations of the core terms. Finding search terms is very easy. Simply enter the core term into keyword research tools and they will return search terms.
For example, here's what search terms for "golf shoes" look like:
ladies golf shoes
mens golf shoes
discount golf shoes
womens golf shoes
spikeless golf shoes
golf shoes sale
Don't forget to research using plurals and singulars.
Copy search terms produced from the list of the top level terms. Don't worry about the analysis of each term, just copy each one and get the task done.
Each top level term can produce anywhere from 0 to 1000+ keywords. If a top level term produces 0 results, it can be thrown out.
The size of the list depends entirely on your industry.
Next: Combining and Splitting Top Level Terms >>
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