When it comes to Twitter, everyone is addicted. Twitter is everywhere: It’s my first source of news; It is a great way to reach out to micro-celebrities and niche influencers; It connects people through hashtags…
For those who want to make their use of Twitter more efficient, it can help to have a cheatsheet. Here are five of them to keep on hand.
Read Article →A few weeks ago we have started a new section within SEOchat called “Content marketing“. This article is a quick intro into that forum.
Content marketing is the practice of creating informational and creative material that is relevant and interesting to potential customers (as well as people who can influence your potential customers) with the aim of drawing loyalty and future business from them. It is not direct sales.
Read Article →We all know the importance of fresh content. It is the lifeblood of any blog, and the main focus of anyone whether they are using a special content marketing strategy, or not. But what many people miss is the importance and benefits of repackaged content.
Read Article →The internet is full of examples of Twitter mistakes made by even the most professional users. Some that stand out were media sources announcing the death of the still giving Gabriel Giffords in 2011, the accidental leak of Listen With Friends on Facebook, and of course many direct messages posted as tweets that revealed embarrassing information. Such as when Michael Jordan’s son propositioned a porn star, asking her for ’round two’.
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Now that Google’s Penguin 2.0 Update is out, there has been an explosion of conversation across the web, including here at our own network of sites. Below, I highlight some of those conversations so you can get in on the chatter!
Everyone wants to know how to put on a Twitter chat these days. Not that I am surprised; tweet chats are a great way to engage users, have a discussion and enjoy a conversation with others of similar interests. When you have a large follower base on Twitter, it only makes sense to begin utilizing this tool to communicate with it.
Read Article →Over the various updates Facebook has moved from a simple communication tool to something much larger, allowing users to have more control over their accounts. This includes their friends feed, which only shows a certain number of posts from friends that you can specify.
Read Article →I make a lot of jokes about Bing, I have to admit it. The gist is that it is a wannabe search engine that will never make it as the number one choice. Unfair? Probably, but I would argue that 1) I don’t care, and 2) It is still the truth. Besides, it is not like Bing will ever see this…it couldn’t find it! See what I did there?
Read Article →Social media sites have taken over our lives. It’s hard to even imagine that 10 years ago there was no Facebook or Twitter! 15 years ago people were actually waiting to hear from each other because even email wasn’t that common.
Read Article →The two terms sound incredibly similar, which gives the mistaken impression that they must be the same.
I see many people getting confused when you are talking about name anchors… “Is this what we need to build links for?”… Ugh, no.
Read Article →Oh, Google…it has grown up so fast. It seems like only yesterday it was a tiny project launched by Larry Page and Sergey Brin. It went from a single search engine to the largest internet conglomerate in the world, dominating the web entirely.
Read Article →Google Search is one of the most used tools on the internet. If you expand it to all of Google’s services, it is definitely the primary powerhouse of the web, They seem to have their hand in almost everything, and what they don’t yet control they are probably trying to find a way to. It is a company that was created to expand, and it is now a regular part of our daily lives.
Read Article →Pinterest is quickly becoming one of the most popular social media sites ever made. It is unique in its design and was the first true hit for the social photo format. Imitators have come and gone, and many others exist with less success. Even the demographic is shifting from being almost entirely women to including quite a few men, and marketers have been going nuts with the possibilities of using the site to their advantage.
Read Article →For years Google was trying to break into the social media scene. They spent time, energy and funds into launching their own versions, which always managed to crash and burn almost as soon as they were released.
Read Article →Many people wouldn’t think there is a link between SEO and videos on your website. In fact, the two are very much related. Especially with the popularity of YouTube, video is more important than ever in getting your message across. Search engine crawlers see multimedia elements on a webpage as more diverse, as opposed to just text, so this helps to boost your SEO efforts. Of course, the video description, tags, and title all need to keep your site’s SEO in mind, too. Another benefit of this is that your website and your video could show up in the results, giving you two spots instead of just one.
Read Article →You know the scenario well: you do a search on any engine, and in seconds you are given your results. You stay on the first couple of pages, probably within the first few websites offered. Because there is no way you are going to go filtering through the millions (or even billions) of websites that it gave you to choose from. I doubt you have ever even gone past the third page, much less ventured to number ten and beyond. What would be the point?
Read Article →Every once in awhile a new buzz word will start hitting the business world, and with online marketing and ecommerce now the big thing, it is usually within this genre that the most talked about become known. One suck word that has been making the rounds the past few months is ‘growth hacking’, a process many companies – and even experts – are still in the dark about.
Read Article →Pinterest is hands down my favorite social media site. Sure, Twitter is great for the hashtags, and Facebook the definition of the perfect all-in-one social website. But there is just something about that unique format, and the thrill of a more visual site. Just the overall layout is unlike anything we have ever seen before.
Read Article →Google AdWords are something we always expect to see now. Sitting in the sidebar of a search, the top results features, sitting somewhere on a webpage…we just know it is going to be there. Half the time, I know I don’t even notice them. It is as though my eyes skim over them with absolutely no recognition, not even bothering to read what they are.
Read Article →“Check what keywords your competitors are using, and build better content to win their traffic.” Sound familiar? While that statement represents one traditional approach to keyword research, it could also kick off a losing battle. You really want to be where your competitors aren’t, but where you can still find lots of traffic looking for what you have to offer. To do this, you may need to do a little research off the beaten path.
It is quite obvious that Google is beginning to put more importance on the use of reviews. It is all about trying to narrow that gap between the social web and ecommerce, where sales themselves are becoming more and more social in themselves. Just look at the regularity of community selling on sites like Amazon.
Read Article →To totally misquote Barbie, “Writing original content is hard!” Well, if it was easy, anybody could rank, right? When you need to create something new on a daily basis for your blog, it’s tempting to find a great piece of work and just copy it. That’s illegal – but there is a legal way to do it.
On Wednesday, Google announced what it called an upgrade to its popular AdWords advertising platform. Called “enhanced campaigns,” it’s supposed to help users “more simply and smartly” manage their ad campaigns. It might be simpler, but some vocal observers note that it isn’t smarter.
Google’s Penguin algorithm cast a long shadow over link building in SEO. With many kinds of links apparently getting devalued, some wonder what the search engine considers important or relevant anymore. Even anchor text has come into question. What’s an SEO or a site owner to do?
I am guilty of making Google Plus jokes. I just can’t help myself, not after watching years of the internet giant attempting to break into the social networking game. Failed attempt after failed attempt have marred their history, but they finally got it as right as they ever have with G Plus (in fact it appears to be the second largest social network). Only to find out that their best is still not good enough to make them true contenders for Facebook and Twitter.
