Google search results are becoming ridiculously competitive. With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same feat is just as hard as it was when visibility relied only on ranking.
Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen. Read Article →
Both Google and Bing have autosuggest, and it is a feature I think we tend to take for granted now. I know that I even cater my search terms when using either engine based on what comes up as a suggestion. It feels completely natural to do so, even though it is a relatively new feature. I barely remember a few years ago when you have to do the search and rely on a possible correction just in case you got it wrong. Read Article →
Content is the primary tool for marketing in the world today. Even when looking at other styles, it often veers off into content in one way, or another. Social media, for example, requires content to drive engagement, as does more direct advertising, media marketing, ect. You have to have something to show your audience on the web that captures their attention and holds it long enough to get your message across. Read Article →